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TMCNet:  Smartphone Security: Worldwide Market Analysis 2017-2018 and Forecast to 2024 - The Upsurge in Cyber Attacks is Driving Growth

[December 06, 2018]

Smartphone Security: Worldwide Market Analysis 2017-2018 and Forecast to 2024 - The Upsurge in Cyber Attacks is Driving Growth

DUBLIN, Dec. 6, 2018 /PRNewswire/ --

The "Global Smartphone Security Market- Technologies, Market share and Industry Forecast to 2024" report has been added to's offering.

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Global smartphone security market is anticipated to grow with a CAGR of 46.1% during 2017-2024

Smartphone security has become progressively significant in mobile computing, as it is the security of business and personal information now stored on smartphones. As per OBRC studies, it is anticipated that around 22% of the total number of smartphones produced will be lost or stolen during their lifetime, and over 50% of these will never be recovered.

However, rising number of smartphone theft allow the access to unwanted intruders. It highlights the basic security features such as encryption, password protection and robust procedures to wipe the device once lost. Mobile malware is significantly more dominant on Android platform: according to Kaspersky, a cyber security company, 98% of recognized mobile malware target the Android platform.

Moreover, increasing cashless transactions also promote the growth of smartphone security market, according to Federal Reserve Bank (United States) report on consumer and mobile financial services 2016, 28% smartphone user made mobile payments in 2015. Moreover, according to Pew Internet Research Organization, 59% of adults owned a smartphone in 2014 and in 2016, 77% adults in US owned a smartphone which marks an 18% growth in two years.

Rising Number Of Smartphones Users: Growth Drivers
Smartphones are widely used to deliver convenient and an efficient way to find, share information and access; though, the accessibility of this information has triggered an upsurge in cyberattacks. Rising numbers of smartphone users certainly impacts the growth of the smartphone security market, as cyber threats to smartphones are increasing which significantly generates the demand for smartphone security solutions.

As per mobility report published by Ericsson, there were around 2.6 billion smartphone users presents across the globe in 2014 and the number is expected to rise to 6.1 billion by the end of 2020.

It is estimated that one in six smartphone users across the globe have fall over target to cyber-attack. Almost 30% of tablet users and about 60% of smartphone users are susceptible to hacking as these devices have no protection against malicious software.

Further, as per the publisher's studies android-based smartphones are finding lucrative adoption in smartphone market owing to offered benefits such as cost effectiveness, wider application, low switching cost and others. In 2017, as per GSM Association, global smartphone adoption assessed to be 57% and is expected to reach 77% by 2025. Cyber threats range from viruses and Trojans to toolkits and botnets. Currently, around 96% of smartphones do not have pre-installed security software as per OBRC Studies.

This makes malicious cyber attackers to target various devices that are prevalent (i.e. iPhone, Android and Blackberry). Conventional security software found in PCs, such as antivirus, firewalls, and encryption, is not presently obtainable in smartphones.

Furthermore, smartphones are more susceptible than personal computers due to increase in the users of smartphones to do personal tasks. Currently, smartphone users can email, use social networking applications (Twitter and Facebook), download and buy numerous applications and shop.

Smartphone security market in Asia-Pacific Lucrative market

In Asia Pacific, there is a significant rise of disposable income in the emerging countries such as India and China that boost the adoption of Smartphone security. For example, in India, according to the Ministry of Statistics and Programme Implementation, the disposable income of India has reached up to $2,401.6 billion (INR 1,54,965.12 billion) in 2016 which was $204.4 billion (INR 13,192.8 billion) in 2015.

Moreover, in Asia Pacific, number of smartphone users in the region is estimated to be around 1,141.2 million users in 2016, and it is anticipated to be around 1,487.2 million by 2019.

However, as per India Brand Equity Foundation (IBEF) (India), smartphone sales in India is expected to cross 200 million mark by 2020, increasing from 102.4 million in 2016. In addition, increasing internet users also triggers the growth in the market. As per International Telecommunication Union (Switzerland), total number of internet users in India increased from 92 million in 2010 to 390 million in 2016.

According to the International Telecommunication Union (ITU, Switzerland), approximately 3.19 billion internet users were recorded in 2015 which increased up to around 3.74 billion in 2017 across the globe. Asia had the highest number of internet users in the world, around 1.87 billion in 2016 that represent around half of the total internet users present across the globe.

Globally, Europe dominates smartphone security market due to large amount of smartphone internet users are presents in the Europe. According to the Eurostat (Statistical office of the European Union), about 8 in 10 internet users in Europe in 2016 were recorded. Moreover, Asia Pacific is growing with a fastest CAGR during the forecast period, due to increase in the disposable income in the region and increasing smartphone users in region.

Key Topics Covered

1. Introduction
1.1. Executive Summary
1.2. Estimation Methodology

2. Market Overview
2.1. Global Smartphone Security Market: Evolution & Transition
2.2. Market Definition & Scope
2.3. Industry Structure
2.4. Regulatory Framework
2.5. Total Market Analysis
2.5.1. Top 5 Findings
2.5.2. Top 5 Opportunity Markets
2.5.3. Top 5 Companies
2.5.4. Top 3 Competitive Strategies
2.6. Estimation Analysis
2.7. Strategic Analysis
2.7.1. Investment Vs. Adoption Model
2.7.2. 360-Degree Industry Analysis
2.7.3. Porter'S 5 Force Model
2.7.4. See-Saw Analysis
2.7.5. Consumer Analysis And Key Buying Criteria
2.8. Competitive Analysis
2.8.1. Key Strategies & Analysis
2.8.2. Market Share Analysis & Top Company Analysis
2.9. Strategic Recommendations & Key Conclusions
2.9.1. Investment Opportunities By Regions
2.9.2. Opportunities In Emerging Applications
2.9.3. Investment Opportunity In Fastest Growing Segment

3. Market Determinants
3.1. Market Drivers
3.1.1. Upsurge In Cyber Attacks
3.1.2. Rise In Internet Users
3.1.3. Upsurge In Number Of Online Applications
3.1.4. Increase In Number Of Smartphone Users
3.2. Market Restraints
3.2.1. Lack Of Awareness About Security On Smartphones
3.3. Market Opportunities
3.3.1. Advancement In Technology
3.3.2. Development Of The Cloud Security Software
3.4. Market Challenges
3.4.1. Stiff Competition With Freeware

4. Global Smartphone Security Market By Operating Systems
4.1. Market Definition And Scope
4.2. Decision Support Database & Estimation Methodology
4.3. Comparative Analysis Across Market Segments
4.4. Opportunity Matrix
4.5. Market Segmentation
4.5.1. 2015-2024Global Blackberry Market Adoption Scenario & Market Determinants Market Estimations And Forecasts 2015-2024 ($ Million) Key Conclusions
4.5.2. Global Android Market Adoption Scenario & Market Determinants Market Estimations And Forecasts 2015-2024 ($ Million) Key Conclusions
4.5.3. 2015-2024Global Iphone Os Market Adoption Scenario & Market Determinants Market Estimations And Forecasts 2015-2024 ($ Million) Key Conclusions
4.5.4. Global Others Market Adoption Scenario & Market Determinants Market Estimations And Forecasts 2015-2024 ($ Million) Key Conclusions

5. Global Smartphone Security Market By User Type
5.1. Market Definition And Scope
5.2. Decision Support Database & Estimation Methodology
5.3. Comparative Analysis Across Market Segments
5.4. Opportunity Matrix
5.5. Market Segmentation

6. Global Smartphone Security Market By Feature
6.1. Market Definition And Scope
6.2. Decision Support Database & Estimation Methodology
6.3. Comparative Analysis Across Market Segments
6.4. Opportunity Matrix
6.5. Market Segmentation

7. Competitive Landscape
7.1. Key Strategies

8. Geographic Analysis
8.1. Decision Support Database & Estimation Methodology
8.2. Comparative Analysis Across Market Segments
8.3. Opportunity Matrix
8.4. Global Smartphone Security Market By Region 2015-2024 ($ Million)

9. Company Profiles
9.1. Ahnlab Inc. (South Korea)
9.2. Avast Software A.S (Prague)
9.3. Bitdefender Llc (Romania)
9.4. Bullguard Ltd (U.K)
9.5. Certicom Corporation(Canada)
9.6. Columbitech Ab (Sweden)
9.7. Eset, Spol. S.R.O.(Slovakia)
9.8. F-Secure Corporation(Finland)
9.9. Juniper Networks Inc (U.S)
9.10. Mcafee Inc (U.S)
9.11. Netqin Mobile Inc(China)
9.12. Panda Security S.L.(Spain)
9.13. Quick Heal Technologies (P) Ltd(India)
9.14. Sybase Inc (U.S)
9.15. Symantec (U.S)

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